Mikhail Zotov, Part 2: "Our radio" has become more than just a radio!

We will continue to more thoughtful interview with Mikhail Zotov, CEO of News Media Radio Group to publish the policy of "Nashe Radio". Earlier we discussed the cause of the folk in the rotation most important rock station in the country and due to the lack of rigid rotations rock alternative. Start the conversation can be found here. Browser News Music guru Ken and Mikhail Zotov resume talks. - Why "Our radio" does not take into rotation instrumental music? "Black Jail", for example? Withers because instrumental music without radio support. - I keep coming back to this topic. The last time, when I heard the new album, guitarist of "Alice" Igor Romanov, I realized that I wanted to hear, and "Nashe Radio" songs without words. "Black Jail" - a very good example. And the "Mill" has a great instrumental stuff. But we did not have the courage yet. We are in a restructuring of the ether, but it is impossible to decide everything at once. Ideally instrumental must also be heard on "our". If we are still very young and advanced, easy to air All you want were made. This immediately declared fashionable. Now, after eight years of struggle for survival, the more and more difficult to do. In this case we show that instrumental music - it's good, it's boring. Although, I'm sure we will come back to it sooner or later. Maybe next year. On "Best FM" (radio, holding the News Media Radio Group, and "Nashe Radio" -. Ca.) We hire foreign instrumental music, and people like them, and not with the Russian such experiments done. But it is good that you also feel that the potential of the instrumental. Since I sometimes think I am. Some assistance in this matter Mikhail Zotov said the policy of "Nashe Radio" - obviously had punctures with the cast when "Nashe Radio" took their songs in the rotation, and they are not "gone"? - This year it was the "Mihalna" and the song "Leningrad", "mumbler". The people were shocked by this song cord. I somehow feel that the song "Leningrad" - a funny song. But the people thought that it is a rare sucks. And we have to accept this position. With "Mihalnoy" too hurtful history. Negative perception of guilt, in my opinion, has to climb a TV, where to know how we all. "Mihalna" makes an unusual and expensive music. But to really appreciate, we need to hear a few songs, not just "Bezmuzhiche." One song - the right is a comparison with the "glucose". I've heard "Mihalnu" before the "invasion". Then put the producer "Bezmuzhiche" a TV series about Petya Magnificent, from which apparently waited more than received. And the song is clearly presented. We have it in the air, and suddenly, the polls showed that the song already knows half of our audience. And they are not like the wild. Has a loyal audience You heard the song "creepy" in their view, the series that did not like them, and have decided that this pop. The rest of the songs do not fit into our format. True, "Mihalny" It's a great song about shopping, but now I do not know how to express it. Healthy desire for a producer actor on TV light led to his retirement the air "Nashe Radio" delete. - In his blog on livejournal.com I pozadavat They asked questions and voice impressions. I write that you are a very powerful distinguished himself at the last "invasion". Was quiet, despite all the difficulties. - Flattering to hear. I'm fucking tired after all. When it was over, he went to sleep for a few days. Disorders can happen. Now do not happen. - Good post, it's hard to the demos on the radio, because the capacity of the system to convey. - It is necessary to send the message. We land. We do not have a separate building and a separate entrance. If you come to us, it's okay. But., External security, we will not have a relationship You can go to the front desk 105-04-49 and agree that the girl came to the door. I ask the program department to discuss the matter. - Next question. This promo anyone hear? - I do not. Comes to me, that gives me the program department. Demo to get them and to hear them in the main Philippe Galkin. Listen demo is necessary, otherwise many of the songs will not be displayed. There are things to get on the road. Of course, the path is much shorter than the producer. He writes a pass that brings the department a record and sets it. - What percentage of the songs have appeared in the air by the force of gravity? Not by the producers? - Thirty percent. For example, as the air got the same "Mihalna"? DJ Max is a favorite of many of the clubs. Someone brought it Lyubimov, he brought them to hear us. That is, it does not come, we say, to hear a producer Ponomarev and brought his players. "North-East" was no producer. Kazakh "anomalies" Andrew Klyukin heard in the Kazakh "invasion", and offered to be heard. Although she does not "go" at the end. Around the tip of the iceberg, not easy. But we ourselves are looking for. Vadim Samoilov looking through his "Hudsovet" and the website "heroes of our time." A program "Hudsovet" was in rotation on the strength of two songs, but this is more an indicator of what is sent. - Boris Berezovsky is still the owner of the radio station? - It is not so long ago. Owner - News Corporation. This is Murdoch. Four years. - Advertising revenues have grown lately? - Currently, some customers have not, because the image of the marginal station. The station itself was not so, and the image - was. And I think that the shoes or cell phones on them to something else to advertise. And the costumes - it is not. Now the situation has changed. We advertise all automotive brands. This is not good. In 2006, we have implemented more than other "new technologies." Long thought by the way, whether it is necessary to introduce SMS. And we understood that this is a one time thing. Difficult to get through the air, and not everyone fits. And can SMS each. And it is guaranteed to get it. Is the effect of participation. You can not say anything good, but for my money. You have the right. I would also do nothing, if it were possible. - The Book of Anton "Botanica" Chernin on the history of Russian rock. Why is there no audio books or books with embedded audio tracks that? Steps of history - Many approvals. Here we have decided to release the album "Invasion". The musicians start to argue - I do not like this photo, she did not like it. And the book can be shared with bonuses. But it is not yet the case radio - Book release. All that matters is that "Our Radio" was not just a radio station. And we have with people of what it would cost to do, or want to. But think about the audio book, if it is a different business. - You know I would not, "Nashe Radio" in the world would stop just missed something important. Like it or not, still has to do more with the "old men" the golden age of Russian rock. - "Our Radio" - the top ten radio stations in ratings, but not in the top three. No not pathos. And are not the guests. We experiment. Kostya Kinchev recently brought the song "Rock 'n' roll - that's us," he sang it at the last "invasion". And draw it with 19 leading rock stars - Makarevich, Butusov brothers Samoilov ... I think people tryahanet from her. By the way, including in recent years in the rotation very few new songs. By the masters, including the "Alice" No blinkers - I am encouraged by this trend. Former industry ended. We did not get already a Led Zeppelin, Deep Purple and his, etc. And, they, we love her very much. Now you need something else. And I think it is. Only, with the exception of "Nashe Radio" No one has that kind of music is not cool. The end. Home - here. Guru KEN, NEWSmusic.ru