"Euroset" starts exclusive sale of music content on flash media. Amid falling sales of legal CD drives flash cards can be a popular format and share content from the retailer revenue structure will increase 1 to 5%, is calculated in the "Euroset". Experts believe that the young people - the traditional target group of buyers flash cards - novelty hardly interest: it prefers to download free music from the Internet. 17th July "Euroset" start selling flash cards microSD with music content, the company said. Retailer partners in the project are a manufacturer of flash cards and CD Kingston Important Land Group. In the first phase (six months) in the retailer's business cards with 2 gigabytes sell memory with the albums "Believe" Dima, "Fairytale" by Alexander Rybak, "Sun" Ani Lorak: "I live in Russia," Sergei Trofimov and "The Best" of the "Disco" Accident "." Music, they are in MP3 format at 320 kbit / s, recorded in addition, the map includes photos, bios, presentations, and other materials about the artist. President of the CD Land Group Yuri Zeitlin said the president of the company CD Land Group Yuri Zeitlin, Russia MicroSD be used as a vehicle for the music for the first time, the company now receives a patent for MicroSD with content. Issued during 4500 flash cards with music. If the project is successful, will expand Important to such a carrier in addition to music videos, movies and other content. MicroSD cost of content is about 845 rubles., Type in "Euroset" sale value "empty" 2 GB MicroSD, according to the Business Development Manager in the direction of Kingston flash Alexei Knyazev, 450 rubles. "As part of a pilot project, we hope to find out if the Russian demand for such a product," - said "b" President "Euroset" Alexander Malis. According to him, sell flash cards now hold more than 5% of the retailer's revenue (for the second quarter sales in Russia -. 10.9 billion rubles) and content - less than 1%, while the company aims its increasing share of the revenue to 5%. While margins card can be up to 50%, he added. Developed flash card format MicroSD, in 1999, used in portable devices is - has mobile phones, digital cameras, GPS navigators, PDAs, etc. After Alexey Knyazev, in the first half of 2009, Russia sold about 4.3 million Flash cards, with the microSD format for 70% or 3 million, of "The sale of CD-ROM drive will drop gradually, and flash card format opens up new possibilities of sharing licensed content", - says Yuri Zeitlin. Last According to the Chairman of the Board of Directors of concern "Union" Alexander Mena added tax year CD, DVD and Multimedia amounted to $ 2 billion, but in the first half of this year, a reduction of at least 30%. CEO of Universal Music Russia (owner of the rights to the album "Fairytale" by Alexander Rybak) Dmitry Konov, despite the fact that the company has adopted a proposal for the production of CD Country album of an artist, do not expect big sales. "We are skeptical of any physical media, aimed at the youth. Youth dominates the Internet and it feels good, "- said Mr. Konov According to him, more mature audience is unlikely to become a mass market of music on flash media, Classify" It is crucial to get the booklet and the plate, no matter they drive or vinyl. "
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