SONY BMG Russia and Unilever Russia signed an exclusive contract in which the famous singer Bianca is advertising face of the new line of Sunsilk "incendiary brilliance" in 2009. Unilever drew stinging and recognizable picture of Bianca, her perky R & B-pop songs and naturally beautiful hair. Undoubtedly, all these qualities for an effective advertising campaign for the new line of Sunsilk essential. "From our perspective, R & B culture in general and Bianca with her bright, personal style is the best convey the mood of a new line of Sunsilk "incendiary brilliance" ... " - NEWSmusic.ru says brand manager brand Sunsilk Alexander Poleski. "... Group of customers - is above all, the girls are 17-25 years old, prone to constant experimentation and the desire to live a full life of self-confidence depends appearance, in particular -.. On the condition of the hair you can see the shift of the image as a way to change their lives. Converted Sunsilk Hair enable shiny every girl to feel the force of his charm, so they plunge boldly into the night life of the city and easy to subdue him beneath the waves and fiery rhythms of R . & B "filming commercials were in Istanbul - a city of contrasts and connects the eastern and western culture TV commercial director, invited American Saeed Malik, author of numerous commercials and music videos Black Eyed Peas -." My Hamps »Sunsilk campaign with Bianca start in December! on all national channels, including Channel One, "Russia" channel NTV, STS, TNT, Ren-TV, Channel 5 and Muz-TV and MTV. In addition to television advertising planned massive outdoor advertising in all major cities of the country, and the campaign in glossy magazines and various BTL shares.
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