Wednesday, September 11, 2013

"Car radio" goes to "orbit"

5th September 2011 "Broadcasting Corporation" Prof-Media "(PMBC) runs separate radio" car radio "time zones of Russia. Thus, the nation's first radio industry as a whole, and not as an experiment, implemented the system of signal transmission between the time belt, this TV "Orbit." across Russia broadcast "car radio" will be bound to the local time, and the students from Vladivostok to Kaliningrad morning programs in the morning and evening have night that was impossible before the radio. sole exceptions are interactive programs go in the online mode. round broadcasting system "Car Radio Orbit" the quality of the radio broadcast is to improve product, its view of the public and, more importantly, completely "equal rights" metropolitan and regional radioauditoriyu. structure musical ether "car radio" carefully planned to meet the needs of students at different times of the day, throughout the zone radio station will be implemented, and not only where they live, Moscow time, as it was until now. radio listening is more comfortable and harmonious. addition the possibility of forming a separate playlist for different time zones will see the musical preferences of listeners in these regions -. course, in a country with so many time zones, signal transmission to local time - this is an important step in the development of network radio - said Ruslan Tagiyev, CEO of TNS Gallup Media -. such broadcasting better meet student needs at different times of the day, creating new opportunities to attract and retain an audience at the national level. And for most radio stations that advantage. Besides the possibility of targeted placements scheme and cover makes during certain hours. For example, of particular interest would be the situation in the programs of the morning air, when the size of the national audience, with the prime time in any time zone, perhaps more than in the same situation of radio stations on a single Moscow time. Are fundamentally new ways to zonal radio and advertisers. Now the power of the state's display will go to the media plan local time in any region of Russia. To increase the quality and efficiency of federal campaigns: You can place ads in prime time across Russia. It will be possible to offer goods and services at the federal level to promote the legislation, which provides a time limit. - Perform a spin on the show "car radio" allows many advertisers who have interests in the region, to promote more effective - says Maria Egorov, Director of Purchasing and planning of radio advertising company Optimum Media OMD Group. - Because "car radio" one of the largest stations with federal broadcasting the existence of such an instrument in one of the biggest radio stations motivate the rest of the market to create such a tool, and in his possession. Accordingly, a new vector of development in the radio industry. Alex Vasilenko, purchasing director VivaKi, confident that the growth increase the quality of the broadcast, the number of listeners, and the amount of time listening to the radio. This again is the fact that for some customers, the efficiency of the radio in the regions should be comparable with other media, the advertisers, the radio does cause more actively use. - This is a significant step for the industry as a whole, when the audience, such as Novosibirsk and Khabarovsk get a quality radio programs as well as in Moscow and St. Petersburg, - says Alexey Vasilenko. - As a result we can say that the increase in the medium term radioslushaniya in these regions. - Introduction of a lap time broadcasting "stereos" - this is good news for advertisers, for whom it is important to convey their message to their customers with convenient time, - says Dmitry Rotkin, CEO, "White Service". - I'm sure, "stereos" and the entire radio industry with the introduction of this system is to get more customers. According to the president PMBC Yuri Kostin, waist broadcasting system "Car Radio Orbit" realized "Broadcasting Corporation" Prof-Media ", is a breakthrough for the entire radio industry, brings the radio, the interests of the public in the regions and the interests of advertisers , at a higher level -. "Project" Car Radio Orbit "- is a very difficult thing, which has been working for a long time a large group of specialists Corporation, - says Yuri Kostin. - The implementation of this unique service again confirmed its reputation as the flagship of the PMBC industry. The introduction of the new project, which will be extended to other formats company, we work for the good of society, our network partners, advertising agencies, our direct customers.

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