Wednesday, February 27, 2013

Mikhail Kozyrev, "We are doomed to observe and listen to pop music?"

Book now write everything - TV, generals, politicians, lawyers. . The cult radio host, producer, actor Mikhail Kozyrev razrodilsya literary work "My rock-n-roll" But unlike other authors were not Misha and his publishers penny wise and published only three books about rock 'n' roll - Black white and red. His trilogy Kozyrev first introduced in Moscow, and the other day in St. Petersburg in DC Lensoviet, in company with Vyacheslav Butusov, Diane Arbenina, Ilya devil and other heroes of rock 'n' roll. Michael answered questions from the newspaper "Change." - Michael, why suddenly was in the book "My rock-n-roll" in company with Grebenshchikov and "Mummy Troll" Boris Berezovsky, and Joseph Brodsky? - Rock 'n' Roll in the book - of course, not a musical term, and the definition of some of the coordinate system, the image of my existence in this world. Therefore, the book is not about the music itself, but about the people who have made an indelible impression on me, including Brodsky and Berezovsky. Mikhail Kozyrev did not write about rock music - is customary to say that Peter - the capital of the Russian rock and roll. Do you agree? - I give you two quotes from the book. "My rock-n-roll" Here's what it says about Boris Grebenshikov: "Rock in principle, not Russian. It can be either general or anyone. "An honor Butusov said:" They all say that Russian Rock is Dead. Russian rock alive as long as I live. And I will live forever. "" Pop music is on all fronts "- They're incredibly energetic, creative people. Say, there's something about rock 'n' roll that could not do, if they wanted to? - I've always tried to do what I like. However, in 1998, when I became the way the program director of the MTV channel in Russia, it did not. And I am very sad! For many years I was his faithful fans. Two weeks with Boris Zossimov (the first Director General of the Russian branch of MTV - Comm .., MA), we discussed what should be the channel, but unfortunately can not find a compromise. - Now there is no MTV Zosimova still Kozyrev. A twist on the local pop music channel, some programs about cars and ... Liposuction. - I think that the mutation MTV hidden deeper meaning. This is a kind of overall picture of what is happening on the national stage, comes the pop from all sides. And it's sad. For example, the owner of the channel "MUZ" never concealed their commercial interests, openly declared that if the channel was sold for big money to fight it need not cost. But MTV executives have always maintained that they have some sort of creative and ideological concept. But as it turns out, this approach has gone a long time. - Current and liposuction, cool cars and travel in luxury villas stars? - All this is the result of a global review of the company's philosophy. MTV was originally a type of brand that its founders were exported to different countries. They sold the license and had an interest in these countries that the channel had a good review. But at some point, the owners have developed a channel segment of the production of its programs to the extent that the production and sale of various programs of the show started to bring big profits. It was found that such programs produce and sell them superpribylno to their offices in different countries. Now the central office channel is basically all the same, what rating the channel. The most important thing - a contract signed to buy the desired software package. Formally at the head of MTV are people who have become legends in the history of music and television, they came up with these three letters and started it. They made history of chocolate, they go to regularly as a personality in the opening of new branches. By and large, they have nothing at all is necessary. Of course, apart from the money. "All are eaten, but I can not" - but the channel management is still swears loyalty to the ideals of creativity! - Oh, the hypocrisy on TV enough! And not only on MTV. I was recently a guest at ... Tina Kandelaki and full of impressions - Share them with our readers! - It was too outrageous. You see, in the studio ... no! - Excuse me, who - no? - Tina Kandelaki - who else? It's just artfully program a hologram. It turns on, tunes, she leads the show, then turn it down and hide in the trunk again to open a new program ... - Excuse me, but I remember the "details" with your participation. They argued Kandelaki the fate of the rock 'n' roll and some other clever things! - Yes, it is basically not to worry. It is just a cog in the machine. The only person with whom she could have a heart - is the publisher. If it was a commercial break, we just became Vadik (.. - Comm, MA with Kozyrev Tina visiting the leader of "Agatha Christie" Vadim Samoilov was). Shocked Tina says: "We are talking about the fate of Russian music with Vadim Samoilov and Mikhail Kozyrev ... Advertise on STS-channel", and immediately begin a dialogue with the headset: "Yes, of course it is necessary to treasure, stop the feed, yesterday Potanin was the party like a fool, this land. all eat eat, but I can not! 'contains a live broadcast, and someone closes the same time Kandelaki! Next commercial break - and the same story. She babbles something about his girlfriend outfits to a party in France, and at this point, "turn off" his interlocutors. Chick, and if we are not there! And after this glamorous talk with a friend, snip, and a question: "Michael, tell me if you lived the last day of your life, which would like to spend it?" - And what did you say? - The question was so ridiculous that we Vadik Samoilov not even be able to answer and just smiled. Be a hit with the "hook"! - Michael, when will come in our TV Rock Revolution? If the addition of "American Idol" and "People's Artist" you can listen to your favorite singer? - Do not be naive. The vertical of power built rammed horizontal culture, set diagonally needs. "Fast food" has become the norm. We are doomed to see and listen to pop music. And I can honestly say that this "work" TV Medley future Wysocki and IAC will not be easy seen ... - What to do, then today's young musicians? - In the current situation, it is such an important topic that I devoted an entire chapter to it in my book. I give it 13 tips future superstar. - I wonder what? - Most important: the music is not absolute and inviolable laws rules. Well, a few more: to make a hit with the "hook", do not give up, be may put more people, actions speak louder than words. And, of course, to believe in themselves. These tips are not just words - they support the real life stories from real musicians.

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