"Siberian Business Union" could not buy PMBC

Broadcasting Corp. "Prof Media" (PMBC) - The owner of the "European Media Group" (EMG) "Siberian Business Union" (VTS) has withdrawn from the Federal Cartel Office (FAS) application for the purchase of another large radio holding. Officially, the CDC has a further assessment of the asset for another commit - PMBC purchase must be approved in the presidential administration. It is assumed that it was there four years ago, blocked the deal "Prof Media" on sale for $ 140 million contextual advertising "Runner" American Google. The Kemerovo holding SDS Fedyaeva Michael and Vladimir Gridin withdrew his application of FAS purchase PMBC, "b" several managers told the media market and confirmed that the press service of FAS, and a representative of the VTS. The press service of the Holding "Profmedia" PMBC owned, declined to comment. Not the suspension of antitrust approval means the loss of interest in the transaction, says CEO "SDS Media Holdings," consists of media assets PIF and EMG President Catherine Tikhomirov, adding that the PMBC is "extremely attractive acquisition." Postpone the decision to conclude the process by the need for a deeper due diligence PMBC in the light "on the latest trends of the economy, as well as trends in the advertising market," she said. The petition by agreement with the seller to be renewed as soon as complete evaluation of assets and offer SDS to be confirmed, says Tikhomirov woman. The request for the purchase of SDS structures PMBC, centers "car radio", "Radio Energy", "Humor FM" and "Radio Romance" was, 16 of the FAS on March obtained. As the CDC had already in late 2011 acquired by the French Lagardere other Russian radio holding EMG (controls "Europe plus", "Retro FM", "Radio 7" and "Fruitcake FM") accounts for $ 162 million (including $ 12 million in cash of company.) "Profmedia" appreciate their business mission is also about $ 160 million, according to the source "b." Cause the combination of the two largest players in the same hands to restrict competition warned, then the founder and former president George Polinski EMG. For example, was the federal government shares of EMG radio advertising market in 2011, about 16%, PMBC - 15%. But sales house EMG "Media Plus" also sells advertising on stations "Media Holding" ("Nashe Radio", Rock FM, Best FM, Ru.fm) and "Radio Chanson", "Echo of Moscow" Relax FM, other radio stations, and acts as an intermediary in the sale of advertising in the region. 16th Decided April in connection with a possible restriction of competition FAS, extend the examination of an application for the purchase of PMBC for two months to explore "all options" that may have an impact on the broadcast market. Multiple source "b" in the media market believe that SDS has withdrawn the petition of FAS, including taking time out for a political agreement deals with the administration of the President. This information is confirmed by a source close to the negotiations. "Today, in principle approval of the deal have not received because, for example changes in the government. Review petition, CDC on the safe side only. "- He said, was that consistent with the Kremlin, in particular the acquisition transaction EMG, in an interview," said Kommersant "and claimed that participation Georges Polinski purchase under agreements between parties SDS prior to the accounts of." Profmedia "deposit of $ 40 million, which may be the case returned by potential failure of FAS in the petition be transmitted multiple source" b. "What is the mechanism in the case of a unilateral refusal belongs deal provided not comment on the parties. transactions with assets "Prof Media" is not the first time, require both competition and political reconciliation. example, in October 2008, FAS does not allow the holding company Rambler Media for $ 140 million selling contextual advertising "Runner" American Google. official reason was incomplete Google Information Through its subsidiaries, while many market participants argue that a political decision: would strengthen purchase Google was its position on the Russian market president "Profmedia" Rafael Akopov yesterday by the Press Service that he was "not aware of the involvement. Kremlin in the market transaction. "Presidential Press Secretary Dmitry Peskov phone last night, do not answer." Kommersant "