15th February launching a new ad of the largest multi-brand Russian retail chain of fashion stores "Snow Queen", underline the experience and professionalism of the brand. The basic idea of the new advertising campaign - "I only trust her." To realize it, the shooting star of the first order had been invited, and crowd favorite: singer Yulia Kovalchuk, presenter Arina Sharapova, actress Maria Kozhevnikov and figure skater Alexei Yagudin. The main criteria for the selection of new heroes has become a modern, energy, independence, loyalty to oneself, dedication and drive success. These are the characteristics that represent the position of the brand and its philosophy. Julia Kovalchuk "the last 4 years the face of" The Snow Queen is "a popular singer and actress Christina Aguilera. We are very happy and grateful to Christine for your cooperation. Four years ago, we tried to improve the image of the brand in order to do more and more fashionable, modern and decisive goal by 100% 's time for a change, and the new strategy of the campaign aims to gain the trust of the various target groups. "-. said Victoria Isayev, Deputy President of "The Snow Queen". The Snow Queen, "I am working with honor", "in view of the fact that was the heroine of the previous campaign as a bright star and personality Christina Aguilera" - says "show business news NEWSmusic.ru» Julia Kovalchuk The basic idea of the new advertising message. is an emotional component of advertising communication and trust in the brand to create. From your advertising campaign was dedicated team who have experience of working with her in the past few seasons. American director Sasha Antranikian, operator Alexey Makarov, a fashion photographer Danil Golovkin
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